Our story

Lo & Behold Charm Co started with a simple idea: your bag, your keys, your everyday carry should feel like you. What began as a love of mixing beads, gemstones, and paracord into one-of-a-kind bag charms has grown into a full line of charms, keychains, and accessories — each one hand-assembled with an eye for color and detail.

We believe accessories should be personal — whether it's a custom initial charm, a stack of gemstone beads in your favorite colors, or a charm that just makes you smile every time you reach for your bag.

You'll find us at local markets and pop-up shops as often as online, so if you spot our pink gingham table, come say hello.

 Shop the collection

Hand-assembled

Every piece is put together by hand, one bead at a time.

Made to mix & match

A huge range of beads and charms means no two combinations look alike.

Find us in person

We pop up at local markets regularly — come say hello.

Thank you for supporting a small, handmade business. We're so glad you're here.